Bus 7320 Week 5 - Assignment: Select Survey Method And Questions

Method ofSurvey AdministrationNameCourseTutor’s NameDatePart 1: Method of Survey AdministrationTo determine the effectiveness of advertising of a specific product during the Super Bowl on increasing consumer awareness of the productThe purpose of the research is to measure the change in consumer awareness afterthe advertisement of a specific product during the Super Bowl. The researcher needs to follow the population over duration of time in order to evaluate the change in consumer awareness of the product both before and after the advertisement. Data collection for comparison, therefore, needs to beat two different points in time. The first data setwill be collectedpre- advertisement at the Super Bowl and the second data setwill be collectedpost the advertisement ay the Super. The appropriate survey method for the intended research isa longitudinal survey CITATION Mos17 \l 7177 (Moser & Kalton, 2017). The justification of a longitudinal survey is that the researcher needs to repeat measurements on each subject. Method of AdministrationThe population for the study includes all individuals who attend the Super Bowl. The attendance of the Super Bowl is very large therefore a representative sample