Bus 7320 Week 7 - Quantitative Research Design And Methodology

This study source was downloaded by 100000859819779 from CourseHero.com on 02-12-2023 01:04:05 GMT -06:00https://www.coursehero.com/file/107917187/servantezd-BUS7320-wk7docx/ 1Quantitative Research Design and MethodologyWeek 7Diane ServantezThis study source was downloaded by 100000859819779 from CourseHero.com on 02-12-2023 01:04:05 GMT -06:00https://www.coursehero.com/file/107917187/servantezd-BUS7320-wk7docx/Servantezd_bus7320IntroductionThe purpose of this assignment is it evaluate one of the three research studies involving experimentation. The paper will explain the objectives of the study, the design being used and an assessment of the internal and external validity. Three studies were provided and for this paper I have selected to evaluate the Facebook study. Experimental DesignThere are multiple ways to determine validity of a theory, idea or product but the most common is through experimental research. If a researcher is able to have complete control over a variable, the researcher is able to manipulate other variables in the experiment to determine its validity. However, in experimental research there are other factors which determine the success and validity of experimental research. In experimental research validity is divided into two parts external and internal validity. The Research ObjectiveFacebook has become one of the largest social medial platforms in the world. It has become a powerhouse in influencing its users with its global reach. Facebook has approximately 2.7 billion users,