Mark Chapter 17 Study Guide Graded A+

Jane, a home-maker, regularly posts new entries on her popular blog. She often reviews consumer products that she uses during the course of her day and then writes blogs about them. Her blogs are popular among other home-makers. Many of them buy products that Jane blogs about. Which major online marketing domain is illustrated from this example? A) C-to-B B) C-to-C C) B-to-C D) G-to-B E) B-to-G {Ans: C-to-C}Justbuy.com offers a wide variety of merchandise to its buyers. Customers order the product on the Web site and get it delivered directly to their address. Which of the following best describes Justbuy.com? A) click-only company B) click-and-mortar company C) brick-and-mortar company D) buy -here pay-here company E) shell company {Ans: click-only company}Genma Steel, a steel manufacturer, caters to industrial companies and has set up a corporate Web site in order to show potential customers its products and services. Alongside the products are the testimonials of the various companies that have used Genma's products and services. Which of the following major online marketing domains is evident from this example? A) B-to-C B) C-to-B C) B-to-B D) B-to-G E) G-to-B {Ans: B-to-B}Kirk's Comic Store has its own mobile app that