Price And Channel Strategy Grading Guide Marketing

Price and Channel Strategy Grading GuideMarketingIndividual Assignment: Price and Channel StrategyPurpose of AssignmentThis assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. The assignment is to build a pricing strategy that incorporates channel power and is part of the overall marketing plan. It has been designed to be a short overview on purpose: The concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.Grading GuideContentMetPartially MetNot MetComments:Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:Price and Place/Distribution:Distribution StrategiesChannels, Mass, Selective, ExclusivePositioning within channelsDynamic/Static Pricing StrategiesChannel tactics (Pricing)Daily pricing, promotion pricing, List pricing The plan is a minimum of 700 words in length. Note: Charts/graphs/tables