Researching Marketing Questions Grading Guide Mark

Researching Marketing Questions Grading GuideMarketingIndividual Assignment: Researching Marketing QuestionsPurpose of AssignmentThis assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Resources RequiredWeek 1 Business Growth Overview Grading GuideContentMetPartially MetNot MetComments:Student analyzes the dataset and provides insight and commentary in the form of a memorandum. Student’s analysis includes major areas of increase and decrease in revenue or type and/or category of business.<span