Researching Marketing Questions Researching Marketing Questionspurpose

MemoTo: Davis Skaros, Senior Vice President (SVP) From: NameCC:NameDate:15th August. 2016-2857546164500Re:Marketing Report Dear Sir,Data-driven decision making is the new trend in business management. Facts from the market environment enable the management to make objective decisions as opposed to instinct based and often biased decisions about the company’s next marketing strategy. However, the usefulness of data as a source of marketing information is dependent on the accuracy of the data and the quality of data analysis. Herein is a detailed analysis and insight of the data summary presented earlier.SummaryThe company operates in the domestic and international market, with an impressive growth in both the local and international market. However, the importance of the domestic market by far outweighs the outside market. The domestic market generated approximately 90% of the total revenue, while the international market contributed only 10% of the total. Similar results were obtain in 2015. The domestic market also has a higher capacity for growth. In 2016, domestic revenues grew a 10% margin, compared to 2% growth in the international market. In the customers by segment, the commercial segment was still the most profitable, contributing about 53% of the total revenue. The segment grew approximately 10% from the previous