Mkt 571 Week 1 Researching Marketing Questions Chr

MKT 571 Week 1 Researching Marketing QuestionsChristina ForresterPhoenixMKT/571 September 11, 2017Part 1: insights and commentary for the SVP.Major areas of increase and decrease in revenueSales By Customer TypeAn analysis of sales by customer type reveals that commercial customers account for the largest shares in revenue. In the second quarter revenue has grown in the Commercial, International and Reseller (other) customer types. Revenue growth was flat for Municipal and Industrial labs in the second quarter. The company saw a decline in revenue from Government and Resell-Industrial Hygiene customer types. Growth categories are commercial and international customer classes, no growth categories are Municipal and Industrial labs (Smith and Raspin, 2008). Decline categories are Government and Resell-Industrial Hygiene customer types.Analysis By Customer TypeABC Corp accounted for both the largest share of sales revenue and the highest growth in the second quarter. Other customers who contributed significant growth in revenue are Delta Appliance, ALPS Company and XYZ Inc. Francois and Sons realized a marginal increase in sales revenue. Fish Limited, Expert Engineers and Check Gmbh had a flat growth in revenue. Several customers saw a decline in their contribution