Mkt 571 Week 5 Team Media Options

“Media Options”Student`s NameInstitution AffiliationDateMedia OptionsIn the past years, traditional media was a very common mode of advertising. Newspapers, television and radio, were the most preferred form of marketing. However, the trend is slowly changing with new media becoming increasingly famous for many companies (Director, 2016). New media advertising includes social media, online streaming and online advertising. Doritos is an example of a company that has embraced the use of social media advertising and at the same time using newspapers for their advisement.The two main considerations that influence the choice for either traditional or new media advertising are the target coverage and the cost. Therefore, this paper illustrates traditional and media options for advertising.Newspaper as a Form of Traditional Media OptionThe newspaper is one of the oldest forms of traditional media and a trusted source of ads worldwide(Franklin, 2013). The world`s population of newspaper readers as of the year 2015 was five billion (Fuller). Most of the conservative people still prefer to read news and advertisements in newspapers. Emerging changes in business environment demand the adoption of new technologies in advisement. In an endeavour to maintain