Mkt 421 Week 3 Team Assignment Marketing Plan Phase Ii

Marketing Plan Phase II University of Phoenix MKT/421 - Marketing Abstract Pet Palace has a product about to be introduced into the market. The product is called, Allergy Be-Gone. This product has the potential to improve the health of individuals who have allergies to pets. Allergy Be-Gone can also make it possible for individuals who never thought they could own pets due to allergy concerns, have new options. Even though the product is a first of its kind in this industry, and has already proven to be a popular product in the testing stages, strategic marketing will be the key to the overall success of Allergy Be-Gone. Marketing Plan Phase II This paper will take a look at many aspects of marketing to gain a full understanding of how to best market the product. Knowing that the product is not just for current pet owners, but potential future owners of pets, a study will be done to learn who the target market is and the criteria surrounding this finding. Another key finding in the marketing of this product will be to understand what the competition is. This will be a crucial part of the overall marketing strategy. Pet Palace knows