Mkt/571 Week 5 Group Assign Media Options

The TV advert by Uber is an information advert targeting the mass market audience of socially active people who go to entertainment spots and enjoy night life. The audience consists of young adults in high income bracketsCITATION You19 \l 7177 (YouTube, 2019). The audience for the TV advert is for the audience with the following lifestyle (psychographic) segmentation CITATION GWM15 \l 7177 (Marshall & Johnson, 2015).Trendy consumers: The section of population willing to pay a premium price for the luxury and convenience of Uber to avoid inconveniences associated with regular hailing taxi services.Tech Savvy consumers: The section of the population that is willing to adopt the use of technology and technology driven products to improve their lives.Frequent travellers: Individuals who are on the fast lane of live and have frequent and unplanned trips. The audience for social media advertising are specific individuals with certain interests. On Instagram Uber’s audience are people who are interested certain lifestyle choices such as going to upmarket restaurants, exercising and enjoying freedom CITATION GWM15 \l 7177 (Marshall & Johnson, 2015).References BIBLIOGRAPHY \l 7177 Marshall, G. W., & Johnson, M. W. (2015). Marketing Management, 2nd Ed. MacGraw-Hill Education.YouTube