Mkt/571 Assignment Understanding Target Markets

Understanding Target MarketsChristina ForresterPhoenixMKT/571 September 15, 2017Consumers' Buying Influences and BehaviorsEnvironmental ScanSWOT analysis is a valued tool for understanding the internal strengths and weaknesses as well as the external opportunities and threats in the operating environment.JOHNSON'S Baby SWOT Analysis Table S – StrengthsW – Weaknesses(Internal Strengths)(Internal Weaknesses)1. Established brands1. Conglomeration of independent companies2. Broad portfolio of brands2. Litigation3. Trusted brands3. Urban user product4. Robust distribution system O – OpportunitiesT – Threats(External Opportunities)(External Threats)1. Cross selling opportunities1. Competition2. Rural markets2. Government regulation3. Changing lifestyles Strengths AnalysisJohnsons and Johnson’s consumer brands have existed for over a century. The products have become established brands over the years. JOHNSON’S Baby has a reputation for commitment to caring for babies that spans over decades. Brand recognition is high across generations of people who have used these products. JOHNSON’S Baby is a broad portfolio of brands covering baby care needs ranging from skin care, bath and hair products. Ability to cover the whole range of needs in a single brand portfolio gives the brand high visibility and command of shelf space in retail outlets (JOHNSON & JOHNSON, 2016).