Understanding Target Markets Grading Guide Marketi

Understanding Target Markets Grading GuideMarketingIndividual Assignment: Understanding Target MarketsPurpose of AssignmentTo develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.Grading GuideContentMetPartially Met JQ1928845HNot MetComments:Student creates the research section of his/her marketing plan and includes at least 3 elements of the research list of topics provided here:Research List of TopicsPrimary Research Secondary Research Consumer Analysis Customer Profile Continuous Consumer Monitoring & ResearchEnvironmental ScanningIdentify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological ForcesCurrent OpportunitiesPotential Future Opportunities Current Threats Potential Future ThreatAny diagram(s) provided (not required) are in APA format and includes discussion providing insight and clarity. Student develops the first two