Identified A Target Audience

Target AudienceNameCourseTutor’s NameDateConcept StatementHeadline:An explosion of garden-fresh vitality and health: introducing FruitZyProduct Description: FruitZy is a tasty organic fruit juice with herbs and cereal for full of health wellness, energy and refreshment. Value Proposition: FruitZy offers delightful refreshment in a natural fruit infused cereal that provides unique invigoration and revitalization to consumers. FruitZy will offer energy and a complement of minerals and vitamins to enable consumers meet their health and nutrition needs. FruitZy comes in a convenient, easy to carry packaging to keep customers rehydrated and energized throughout the day. FruitZy will solve the problems associated with energy drain caused by the demands of a fast-paced urban lifestyle. In short FruitZy will provide the energy to go the extra mile that is so critical for success in modern life. "Reason to Believe": Fruity is made from cereals that provide complex energy which is useful for optimizing the level of body energy throughout the day. Many of the product’s ingredients (such as lemongrass), have been used by many communities to treat high blood pressure, joints aches, common cold and exhaustion. Other ingredients such