Proposal Idea And Audience Profile

Project A Proposal to engage the services of external consultants to provide expert advice and consultancy services in developingoutdoor lifestyle products sales lines Primary audience The primary audience is Geff Kerry the vice president of sales and his marketing management competence team. Size and geographic distribution The total audience is eight people, Geff Kerry and Mary Burns sales director are off site in New York and the management competence team of Jack, Ronald, Betty, Rosa, Mike and Igat are onsite in Colorado Springs. Composition All have been with the company for the past five years and have a good understanding of outdoor lifestyle products. Mary has great experience in outdoor lifestyle products sales lines as she worked in sportswear industry for many years. Level of understanding The audience consist of marketing experts with a good understanding of both the need for new product introduction and the required process. Expectations and preferences Geff Kerry prefers information backed by statistical data on industry trends, consumer surveys and academic journals. Mary Burns expects analysis and graphical representations of market information from within and outside the industry. The competence team prefers examples from our industry. Probable reaction Geff Kerry has of late put a