Mkt 5301 Unit 1 Journal Columbia Southern University

This study source was downloaded by 100000859819779 from CourseHero.com on 02-21-2023 00:32:58 GMT -06:00https://www.coursehero.com/file/157979200/Unit-1-Journaldocx/ Unit 1 Journal 1Columbia Southern UniversityUnit 1 JournalMKT 5301-21.01.00-SU22L-S1, Advanced MarketingThis study source was downloaded by 100000859819779 from CourseHero.com on 02-21-2023 00:32:58 GMT -06:00https://www.coursehero.com/file/157979200/Unit-1-Journaldocx/Powered by TCPDF (www.tcpdf.org)Unit 1 Journal 2 Unit 1 begins to build the foundation for the entire course by introducing tools within the CSUOnline Library and its databases. The CSU Online Library database is an extremely useful tool when researching organizations, businesses and products due to its extensive and comprehensive range of information. To expedite the research process, Unit 1 introduces the Company and Industry Research video, the task learning guides (TLGs); How to Find Company Information in the Business Source Ultimate Database (TLG 1) and How to Search for Articles with a CompanyFocus (TLG 2). Even though technology makes information easier to find, in todays world companies are bit more reluctant to publish important pieces of information. While not being the sole point for a firms strategic marketing information, it helps by verifying the reliability of its source and presenting it in a very organized mode. TLG 1 and TLG 2 complement each other; the first one provides the general information of