Mkt 5301 Unit Iv Chase Sapphire Case Study - Columbia Southern University

This study source was downloaded by 100000859819779 from CourseHero.com on 02-21-2023 00:28:10 GMT -06:00https://www.coursehero.com/file/187586675/Unit-IV-Chase-Sapphire-Case-Studydocx/ 1Unit IV: Chase Sapphire Case StudyMaranda PaaschMKT 5301Columbia Southern UniversityDr. David CastleJanuary 17th, 2023This study source was downloaded by 100000859819779 from CourseHero.com on 02-21-2023 00:28:10 GMT -06:00https://www.coursehero.com/file/187586675/Unit-IV-Chase-Sapphire-Case-Studydocx/2Part 1: Case StudyChase is a financial company that provides individuals with financial and investment services. Chase bank has created services and products that are marketed for almost everyone in their financial wants, needs, or goals. To increase Chases customer base, they created specific credit cards that are marketed to different demographics and factors that are valuable characteristics that the Sapphire card targets. The Sapphire credit card was made to bring value to an individual's life, but just like everything in life, there are pros and cons. Did the Sapphire card create customer demand through its incentives and were those bonus points and incentives attractive to Millennials? Will Millennials stay loyal to the Sapphire Chase cards after the initial offer or will the Sapphire card be like every other credit card after the promotional incentives are reduced? With the case analysis, there will be a discussion of situational analysis, problem, alternatives, and a recommendation for Chase Sapphire and its future.