Mkt 5301 Unit Ii Lego Case Study -Csu

1Unit II: LEGO Case StudyMaranda PaaschMKT 5301Columbia Southern UniversityDr. David CastleDecember 20th, 20222Part 1: LEGO Case StudyA Lego brick is a simple invention that can be used in many ways to make something magnificent. Lego has grown throughout the years to be one of the most popular toys throughout society because of its ability to create anything. How did simple brick change and reinvent the toy that society loves? What marketing research was used to make Lego successful, and how did that stay competitive? There are potential ethical implications within Lego, and how Lego aligned their business with good ethical practices. With the case analysis, there will be a discussion of situational analysis, problem, alternatives, and a recommendation for Lego and its future. Lego constantly did their research and invented new ways for everyone to enjoy Legos. Lego made specific teams to research the market and go on trips to collaborate and make new ways that boys, girls, children, teens, and adults could use and create new things with Lego bricks. Before 2003, when Lego almost went bankrupt, they only had building sets from popular movies and Legoland. Three years after hiring a new CEO, he helped rebrand and make