Integrated Marketing Communication Tactics

Integrated Marketing Communication TacticsNameAffiliationDateFortune 500 Company The Fortune 500 Company of my choice is Amazon. Amazon is an American multinational corporation with its main headquarters in Seattle, Washington. The company was founded in 1994 as an online book-selling store. However, reports have indicated that Jeff Bezos, Amazon’s CEO wanted the company to be an everything store. It should also be noted that Amazon was not the original name for the company. The company was known as Cadabra. However in the end Bezos decided to name the company after the largest river in the world thus the Amazon name. Amazon’s Integrated Marketing Communication (IMC) TacticsIt is fair to say that in the early days of the company, its target market was just individuals who simply wanted books. Most of these people ranged from the age of 16 to 80. The company also targeted individuals who used the internet on daily basis making it easier for them to access the books they needed online. Amazon is one of the few tech companies that have effectively implemented Integrated Marketing Communication (IMC) Tactics. The company allows users to