Marketing Communication And Brand Strategy Christi

Marketing Communication and Brand StrategyChristina ForresterMKT 571 September 11, 2017Dr. John HamiltonMarketing Communication and Brand StrategyBrand strategy is a long-term plan for brand development, reaching new consumers and capture of market share from market leaders. The brand strategy will directly connect to the competitive environment, consumer needs and consumers’ emotional disposition. Our mission is to create the best baby products in the world and our vision is to ensure that babies and their families can access safe, rigorously tested and environmentally friendly products created specifically for the baby’s unique need. Our brand strategy will position the baby-care product line as one that is trusted to meet the needs of their babies in line with our vision and mission. The brand image created will be supported by advertising communications.The brand strategy will be that of a brand that is rooted in science, research and love for babies, right from the concept to the supermarkets shelf. The corporate image created in this strategy will be one that prioritises and is inspired by baby needs in addition the company will be positioned as one dedicated to