Communication Strategy You Work For A Marketing Firm And You

Communication StrategyNameTutor’s Name01/01/2015Communication Plan TemplateThe purpose of this communication strategy is to establish vibrant communications that support the new diabetes program to achieve its objectives, goals and vision.Executive summaryThe principal aim of the new diabetes program is to deliver best clinical services, provide patient centered services and excellent care. In order to realize these objectives the program will require effective communication and engagement with patients, staff and partners. The communication strategy will enable greater transparency of clinical outcomes and good reputation among patients, staff and the general public. The strategy will cover the following key areas:Understanding our audienceStaff communication and engagementPatient and public communication and engagementReputation reinforcement and brand marketingMedia relationsOnline and digital communicationsSupport health promotion and illness preventionCrisis communications supportThis strategy will establish strong media relations to enable the wider public access to information, a schedule of events whereby the program can share information and engage with the local community, and regular meetings/briefing with stakeholders to provide clear balanced information.Our audienceInstitutions and bodies responsible for