Marketing Communication And Brand Strategy Grading

Marketing Communication and Brand Strategy Grading GuideMarketingIndividual Assignment: Marketing Communication and Brand StrategyPurpose of AssignmentThis assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.Grading GuideContentMetPartially MetNot MetComments:Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan. Choose 5 elements from the lists below: Situational Analysis:Vision , Mission, Strategic objectives, ValuesStrengths/WeaknessesCompetitor’s Strengths/WeaknessesMarket Segments Product, Place/Distribution, Promotion, and Price Strategies:Creating a Brand ImageMaintaining Brand ImageBranding ConcernsPromotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and PullMedia Strategy Advertising ExecutionPublic Relations/Strategies <span