Investigate A Company And Determine If It Has An Integrated Marketing

Kit Kat integrated marketing campaignNameTutor’s Name21/08/2016Kit Kat Integrated Marketing CampaignKit Kat was facing an enormous challenge when it experienced a 10.3 % drop in sales in the chocolate snacking category between 2010 and 2015 and a projected 9.6% decline in the next five years. It decided to engage in an integrated marketing campaign “Celebrate the breaks” to revive the waning fortunes. An integrated marketing campaign emphasises a consistent, seamless, multi-dimensional brand experience for the consumer across multiple channels communication such as packaging, television, radio, print, Internet, and in personKit Kat undertook a drastic change in its wrapper design and even changed their logo to reflect the different ways consumers spend their break. Some of the wrapper design includes“chatty break”, “cheeky break”, “and reading break” and “YouTube my break”, the wrapper design is intended to communicate to people an association of their break time with Kit Kat confectionary. Another communication element utilizes the Google voice search technology that allows anyone who searches the Kit KatYouTube my break to see a Kit Kat branded video on their phone before being shown a playlist of