Compare The Effectiveness Of Each Company's Marketing Communication

Integrated Marketing CommunicationsName:Tutor’s Name19/09/2016Communication Channels for Each CompanyBoth Daimler-Benz and McDonalds use both traditional and new media communication channels. With regard to Daimler-Benz word of mouth s a communication channels has been well utilised. Both of the companies have robust communication channels that have contributed to their success. In personal communication channels Daimler-Benz identifies influential individuals and opinion leaders to develop word of mouth advertising. Excellent application of effective word of mouth advertising has made Mercedes Benz brand to be closely associated with quality, world class automobiles, coaches and trucks.In media channels, Daimler-Benz uses the internet as a marketing communication channel in an extensive and entertaining manner. In its international campaign Daimler-Benz uses online presentations of interactive films and video podcasts on the internet. As an example on the C- Class page of their website Daimler-Benz provides advertising communications including product views presented against realistic backdrops which allow the viewer to configure it to view the results from various perspectives. The company also uses banner adverts on websites of related top of the range products (Mercedes-Benz, 2016). The company also