Analysis Of The Macro Environment

Analysis of the Macro-Environment (United Airlines)AuthorInstitutional AffiliationCourse name and numberInstructor's nameAssignment due dateAnalysis of the Macro-Environment (United Airlines)Overview of United Airlines United Airlines was formed in 1927 from the merger of three key airlines namely: Boeing Aero plane company, Pacific Air Transport, Varney and National Air Transport ("Company Overview | United Airlines Holdings, Inc.", 2020). Boeing was the predominant airline in the United States but it progressively expanded into international routes and became the second largest air carrier in the world. Today, United Airline flies to 120 destinations across twenty-six countries ("Company Overview | United Airlines Holdings, Inc.", 2020). The airline continues to persist as the industry’s top innovator by utilizing marketing strategies that provide customer-focused products and services.Assessing United Airlines’ macro environment United Airlines does not exist independently business environment, but instead, it operates in a larger context, which is referred to its Macro environment. According to Matovic (2020), a company’s macro environment is the broader, comprehensive economy and the forces that impact it. Ideally, it is the external environment in which a company operates and the factors that affect how