Conduct A Situation Analysis Music2go

Conduct a Situation AnalysisIntroduction to the segments There are three market segments in Music2Go – Standard, Youth, and Sports with each segment having different sizes, projected growth, and sensitivity to price, advertising, distribution, and product specs. The consumers in the standard segment less active compared to the other to, and therefore needa lower level of technological specifications inherent in sports designs. Thus while young adults in this segment share the purchasing ability of their sports counterparts they are more price conscious than specification conscious, which is reflected in the relative pricing between these two segments. The Youth segment on the other hand is characterized by a high emphasis on style, fashion conscious youth purchaser of MP3 Players in the Music2Go market. Most purchases will be made by older age groups on behalf of children / youths. Finally, the Sports segment is comprised of young and physically active individuals who are interested in a high degree of technological sophistication to suit their sporting or recreation nature. They are less price sensitive compared to the other two groups.2.Complete a short analysis of your company by answering the short answer questions below:a. What were your Sales Revenue, Gross Margin and Marketing