Unit 3 Project Situational Analysis Market Segmentation

Market Segmentation, Targeting and PositioningUnit 3Student Name: Mazin Eshak Ham. AbouzourStudent No: J00054465MARKETING AND BRAND MANAGEMENTDr SHAHNAZ HAMIDDate 31/07/2017IntroductionThe process of conducting an informal situational analysis has the objective of establishing where the organization is with regard to its mission or reason for existence. A situational analysis is an analysis of a collection of information that describes the organization’s current performance in relation to its intended mission and values. The situational analysis must involve a body of information from different perspectives that constitute the organization’s situation. The Periodic undertaking of an informal situation analysis is important in giving context in which the organization operates, how well it meets the needs of customers and assessing the effectiveness of the organizational strategy. Informal situation analysis is worthwhile in its own right and as a step in a formal planning process (Rangan, Shapiro, & Moriarity, 1995). This paper will conduct a situational analysis on the fresh dairy products (FDR) business of Danone which is ranked at 51 by Interbred. Describe your process for conducting an informal situational analysis on the organisation you chose. What areas did you consider in