Mba-5501 Unit Viii Project Presentation - Johnson And Johnson Company

Unit VIII ProjectAlicia K. WhiteheadColumbia Southern UniversityAdvanced MarketingDr. Angela Au24 November 2020Table of ContentsIntroductionCompetitive AnalysisMarketing StrategiesCompetitive AdvantageEthical Stance of CompanyConclusionReferencesIntroductionJohnson and Johnson company was founded over 130 years ago by three brothers named Robert, Edward, and James Johnson.The company started with wound care products and baby products and has expanded to the pharmaceutical industry including pain relief and vision care.The company strives on improving and creating common health care and sanitation products.IntroductionJohnson and Johnsons No More Tears baby shampoo was a big hit for new mothers, among other achievements that helped build their reputation.They have created products such as dental floss, baby oil, powder and shampoo, antiseptics, surgical sutures, and Americas first prescription contraceptive Ortho-Gynol.Not only have they produced different products for the world, but they helped the FDA to develop the tamper-resistant pill bottle.Competitive AnalysisMcKesson CorpProctor and Gamble CompanyPfizer IncMerck and Co IncCompetitive AnalysisMcKesson Corp Johnson & Johnson Procter & Gamble Merck & Co Inc Pfizer Inc020040060080010001200140016001800Revenues Gross Margin Net IncomeMarketing StrategiesYoutube ChannelPay per click adsEmail newslettersSearch engine optimizationCompany WebsitesMarketing StrategiesJohnson and Johnson was one of the first companies to launch a YouTube channel successfully utilizing the digital marketing.The digital methods are what Johnson and Johnson focuses on including