Mba 5501 Unit Iv Case Study Mcdonald And American Express Case Studies - Columbia Southern

This study source was downloaded by 100000859819779 from CourseHero.com on 02-28-2023 01:17:30 GMT -06:00https://www.coursehero.com/file/18888105/DAD-Unit-IV-Advanced-Marketing/ DANG ANH DUCAdvanced MarketingColumbia Southern UniversityMcDonald and American Express Case StudiesThis study source was downloaded by 100000859819779 from CourseHero.com on 02-28-2023 01:17:30 GMT -06:00https://www.coursehero.com/file/18888105/DAD-Unit-IV-Advanced-Marketing/McDonald Case Study 1. What are McDonalds core brand values? Have these changed over the years?The core values that McDonald focuses on are cleanliness, product quality, serviceand value. These values have altered throughout years to better the daily operations,working and service style in order to match up the higher customers needs. Today,McDonald pays more attention in improving the service time in comparison with popularfast food restaurants such as KFC, Burger King, etc. This strategy aims at deliveringhigh-quality consumers experience with convenience and fast food enjoyment. 2. McDonalds did very well during the recession in the late 2000s? With the economyturning around for the better, should McDonald change its strategy? Why, or whynot? In fact, McDonald sold its products with affordable price for everyone suffering theconsequences of economic downturn. It made sense in this situation, and helpedMcDonald stably remained business activity and be more considered as appropriateoption compared to other fast food restaurants. According to the case, the price ofMcDonalds stock raised at rate