Mgt 498 Signature Assignment: Environmental Scan Paper

Environmental ScanNameInstitutional affiliate Environmental Scan PaperIntroductionAn environmental scan of company examines the internal and external business environment of the organization, in order to determine the organization’s needs and to plan for the identified needs (Waters, 2006). The scan also identifies the competitive advantages and strategies that the company currently has in place. Therefore, the environmental enables the management to create business strategies that ensure that the company remains competitive in the industry it operates in. Finally, it helps the company to evaluate the strengths of the strategies in place. This document will analyze the environmental plan of Apple Inc., the Rolls Royce and McDonalds. McDonalds Internal and external environment McDonald is the most profitable fast-food company in the world. It operates 35,000 restaurants and directly employs over 420,000 employees. Its restaurants are characterized by fast service, a relaxing environment and delicious food (Yuece, 2012). McDonald however faces a lot of competition both in the American and global market. Major competitors on the United States are Burger King, Arby’s, Pizza Hut, Taco Bell, Wendy and Kentucky Fried Chicken. In the Danish market, McDonalds is also facing competition from