Eco/561 Signature Assignment: Challenges Of Expansion To A Foreign Location

Pepsi Cola Corporation Deanna Daoud ECON 561 University of Phoenix Introduction The corporation that is chosen to be discussed in this paper is PepsiCo. PepsiCo is a corporation that began in 1965 when Pepsi-Cola and Frito-Lay merged. PepsiCo today is one of the largest global food and beverage vendors. They hold different brands like Pepsi, Lays, Gatorade, Quaker, and Tropicana. Pepsi is one of the most popular brands that are known globally. Pepsi holds three different products (Pepsi, Diet Pepsi, and Pepsi MAX). Pepsi makes more than one billion in annual retail sales. Frito Lays snack brands is known to be the number one snack brand in America. As we all know, Gatorade is very popular and is used in all types of sports. The Gatorade brand has supported different sports for over 45 years in 80 different countries. Gatorade has a history of doing research on the best athletes in the world. The Quaker brand is one of top, highly trusted food brands for more than 135 years. It has a wide range of nutritional foods that keep families healthy and fueled up for the day. As we know, Tropicana is another one popular brand of juice that is