Case Study 2 Stopping Outshopping Students Name Professors Name Course Title Date Stopping Outshopping Scarlet Preparedness to Competition In the case study of Scarlet Hospital, it is evident that the President and the Chief Executive Officer, Timothy Rogers was prepared to compete with the establishments in the city of Salem even before the highway project was initiated. Firstly, the healthcare is highly competitive and dynamic and the best way to stay competitive is to ensure that the healthcare services and products reflect the ever changing needs of the patients (Holden, 2005). While at Scarlet competition has not been a driving force for determination of the kind of services and products offered, the management under the leadership of Timothy has succeeded in ensuring that the institution is focused on excellence of quality of services offered at the facility. In the healthcare industry, offering quality services is key in remaining relevant and competitive (Holden, 2005). Through the challenges that Timothy has faced during his now 14 year stint at the leadership of Scarlet Hospital, he has learnt valuable lessons that has made him recognize the significance of maintaining high quality services even when there is no apparent competition. The confidence that Timothy