Str 581 Strategic Plan, Part 1: Environmental Scan

Environmental Scanning for Dukes JerkyNameCourseDateInstructorEnvironmental Scanning for Dukes JerkyEnvironmental scanning analyzes external factors affecting an organization, industries, or markets. For organizations, it’s important to use pro-active approaches and lead the environmental trends instead of adopting changes to plans and activities upon commencement of a project. Environmental scanning enables organizations to maximize strengths and minimize weaknesses and at the same time utilize opportunities while reducing threats. Today’s competitive nature of business makes this process crucial for survival and growing. This paper analyzes environmental scanning through Dukes Jerky’s point of view. Creating Value and Sustaining Competitive Advantage using Environmental Scanning StrategyFounded by current CEO Justin Havlik and based in Detroit Michigan, Dukes Jerky is a craft meat factory processing small batches of smoked meat (Dukes Jerky, n.d). Dukes Jerky creates value and sustains competitive advantage by scanning the environmental as the process helps not only to understand environmental trends but also helps predict their implications. Environmental scanning is the first step for Duke Jerky’s strategic management where the firm monitors, evaluates, as well as disseminates data from the environment to establish competitive