Str 581 Wk 2 Strategic Plan Part 1 Environmental Scan

Environmental Scanning for Start-up Firm- Mother’s Kitchen Name Course Date Instructor Environmental Scanning for Start-up Fast Foods Mother’s KitchenMother’s Kitchen is a quick service restaurant based in Chicago, Illinois. The restaurant offers high quality coffee and baked goods with special focus on donuts, bagels, pastries, and different hot and iced beverages. Mother’s Kitchen’s menu contains great tasting items made to order. Survival and success in this food service industry is very crucial to Mother’s Kitchen restaurant. To enforce it, the firm must take various measures, such as environmental scanning, to achieve this target. Environmental scanning analyzes external factors affecting an organization, industries, or markets. For organizations such as Mother’s Kitchen, it’s important to use pro-active approaches and lead the environmental trends instead of adopting changes to plans and activities upon commencement of a project. Environmental scanning enables organizations to maximize strengths and minimize weaknesses and at the same time utilize opportunities while reducing threats. Today’s competitive nature of business makes this process crucial for survival and growing. This paper analyses environmental scanning through a start-up firm- Mother’s Kitchen’s point of