Business Model And Strategic Plan Part 3: Balanced Scorecard

Individual AssignmentBusiness Model and Strategic Plan Part III: Balanced Scorecard and Communications PlanNameTutor’s Name04/02/2016 Business Model and Strategic Plan Part III: Strategic objectives summaryBalanced Scorecard New DivisionNew divisionShareholder perspective (Financial perspective)GOAL KPI (Metric)TargetInitiative or ACTION1 Market shareAcquire a fair market share for our new productCapture 15% market share of healthy organic food drinks in the first year15 % share of total market and 90% of trending products in the next two yearsCore management team 2 Revenues and costsRetain a higher that industry benchmark margin5% price leadership in the marketA margin of revenues over costs of 20% annuallyMarketing team 3 ProfitabilityAttract customers from chain retail stores to convenience storesOperating profit margin greater than 15%Operating margin greater than 20% annuallyMarketing, cost containment and efficiency programsCompetitive positionCreate a niche market60% of the core health and sports enthusiasts market85% specialised organic health drink marketby the fifth yearTargeted marketing programsNew divisionCustomer value perspectiveGOAL KPI (Metric)TargetInitiatives or ACTIONS1Customer satisfactionFavourable customer ratingOver 70% favourable ratings by first time customersAchieve 95% approval rating by all first time customers in the first yearObtain customer feedback and make