Individual AssignmentBusiness Model and Strategic Plan, Part II: SWOTT Analysis PaperNameBUS 475Tutor’s Name28/01/2016This paper is a synopsis of the strengths, weaknesses, opportunities and trends that the division must consider. I will describe how the company adapts to change and analyse the supply chain. The paper will conclude by identifying issues and opportunities that need further research.SWOTT AnalysisStrengthsWeaknesses Backed by 16 years of superior servicesSpecial offers and discountsHealthy tips for customersSustainability eliminating environmental wastePremium quality productEstablished distribution system100% organic, all fruits, vegetables and herbs.Certified non-GMOPrice is steep for some peopleShorter refrigeration lifeLow health awareness among youthsNew ProductTaste is the main priority for most customers OpportunitiesThreats Diversify to sports drinksHome deliveries with other productsSell distribution franchise Consumers used to carbonated drinksChanging laws on organic productsConcerns relating to sugar consumptionLow consumer purchasing powerNew organic products Trends Shift towards more healthy trendy drinks.Avoidance of sweetened products. StrengthsThe division