Bus/475: Integrated Business Topics: Week 1 To 5 Assignments

University of Phoenix BUS/475 Integrated Business Topics Wk 4 - Apply Signature Assignment Project Plan Instructor Juan Salazar August 2023 Project Title Enhancing Market Share and Customer Value at Nike Inc. Project Objectives Increase Market Share Increase Customer Value Streamline New Contract Implementation Reduce Employee Turnover Objective 1 Increase Market Share Operational StepResponsible PersonTimelineLaunch targeted marketing campaigns to promote new product lines.Marketing ManagerQ1 - Q2Expand online presence through e-commerce platforms and partnerships.E-commerce ManagerOngoingObjective 2 Increase Customer Value Operational StepResponsible PersonTimelineEnhance product quality and design through innovation and customer feedback.Product Development TeamOngoingImprove customer service experience by implementing a 24/7 helpline.Customer Service ManagerQ3 - Q4Objective 3 Streamline New Contract Implementation Operational StepResponsible PersonTimelineRevise and standardize contract approval processes to reduce lead times.Contracts ManagerQ2 - Q3Provide training to contract implementation teams on new processes.Training and Development LeadQ4Objective 4 Reduce Employee Turnover Operational StepResponsible PersonTimelineDevelop a comprehensive employee training and development program.HR DirectorOngoingConduct regular employee satisfaction surveys and act on feedback.Employee Engagement CoordinatorQuarterlyJustification of Choices The chosen project objectives and the corresponding operational steps have been carefully crafted to align with Nike Inc.s strategic goals and to address specific challenges and opportunities within the organization. Each operational step has been strategically selected to contribute