Individual Assignment: Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing BusinessPurpose of AssignmentStudents have the opportunity to research a company and industry using University of Phoenix IBISWorld and other databases to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Business Model and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. A final paper and presentation is due in Week 5. Resources RequiredUniversity of Phoenix Material: Business Model and Strategic Planning OutlineUniversity Library: IBISWorld, Mergent Online, Hoover’s databasesStrategic Management, Ch. 4. 5, & 6Crafting and Executing Strategy, Ch. 3, 4, & 5Grading GuideContent70 PercentMetPartially MetNot MetComments:Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service. Describe how the division addresses customer needs and achieves competitive advantage. Create a vision and a business model for this new division