Marketing Plan Assignment 2: Marketing Plandue Week 6 And

Assignment 2: Marketing PlanNameMarketing ManagementTutor’s Name21/07/2015Marketing Plan & Sales StrategyTarget marketThe target market for this beverage will be the young techno savvy, trendy, fashion conscious consumer of either gender who wants a healthy low calorie product but does not want to tolerate the diet taste that dominates healthy low calorie drinks. The target market will consist of youth and young educated adults not exceeding 35 years of age. The beverage will target people with a minimum of high school education. The market will mainly be made of up market white population. Jacksonville Florida has an estimated population of 850 thousand with a median household income of US 50,000 approximately and a per capita income of US 25,000 Approximately for the period 2009 to 2013. About 60 percent of the population is white while 59.1 percent of the population is over 18 years and under 65 years (U.S Census bureau, 2015).Demographic Outline JacksonvillePopulation, 2013 estimate842,583Population, percent change - April 1, 2010 to July 1, 20132.50%Persons under 18 years, percent, 201023.90%Persons 65 years and over, percent, 201010.90%Female persons, percent, 201051.50%White alone, percent,