Discussion 1.3: Strategic Planning And The Marketing Plan

WeekLearning PlanRequired ActivitiesWeek OneJune 8 - June 12, 2016LP1 & LP2Discussion 1.1: Introductions (10 points) Discussion 1.2: Mission Statements (25 points)Discussion 1.3: Strategic Planning and the Marketing Plan (25 points)LP1 Quiz (30 points)Discussion 2: Technology in Marketing Information Gathering (25 points)LP2.1 Assignment: Music2Go Situation Analysis and Marketing Plan (90 points)LP2.2 Assignment: Music2Go Decisions before Rollover #1 (10 points)LP2 Quiz (30 points)Week Two June 13 - June 19, 2016LP3Discussion 3: Customer and Business Buying Behavior (25 points)LP3 Assignment: Music2Go Decisions before Rollover #2 (10 points)LP3 Quiz (30 points)Week Three June 20 - June 26, 2016LP4Discussion 4: Global Markets and International Marketing (25 points)LP4.1 Assignment: Music2Go New Product Launch Plan (90 points)LP4.2 Assignment: Music2Go Decisions before Rollover #3 (10 points)LP4 Quiz (30 points)Week FourJune 27 - July 3, 2016LP5Discussion 5: Product Decisions (25 points)LP5.1 Assignment: Music2Go New Product Launch Review (90 points)LP5.2 Assignment: Music2Go Decisions before Rollover #4 (10 points)LP5 Quiz (30 points)Week FiveJuly 4 - July 10, 2016LP6 LP7 LP8Discussion 6: Pricing Decisions (25 points)LP6.1 Assignment: Music2Go Decisions before Rollover #5 (10 points)LP6.2 Assignment: Music2Go Total Marketing Contribution (50 points)LP6 Quiz (30 points)Discussion 7: Distribution Decisions (25 points)LP7 Quiz (30 points) Discussion 8: Promotion Decisions (25 points)LP8 Quiz (30 points)Week Five