Marketing Plan Outline And Timeline

University of Phoenix MaterialMarketing Plan Outline and TimelineMarketing PlanYou are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section. There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.Marketing Plan OutlineYour final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.Executive Summary:Strategic ObjectivesProducts or ServicesResources NeededProjected OutcomesSituational Analysis:Vision, Mission, Strategic objectives, ValuesInternal Analysis Strengths/WeaknessesCapability/CapacityCompetitor’s Strengths/WeaknessesTechnological Competency Product or Service Analysis Market Segments ResearchPrimary Research Secondary Research Consumer Analysis Customer Profile Continuous Consumer Monitoring & ResearchEnvironmental ScanningIdentify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological