Assignment 2: Marketing Plan Project Management

Assignment 2: Marketing PlanNameProject ManagementTutor’s Name12/05/2016Target Market:The product will target the population that is likely to try new products, and love to drink healthy beverages. The demographic characteristics for our product are: Teenagers and adults between the ages of 18 to 45Middle to high income populationBoth male and femaleAny race, occupation, and education The psychographics of our target market will be: People with an interest in new healthy productsPeople who are open minded and ready to try new thingsThe product will be marketed in the city of Utica. Utica has a male female population ratio of 0.9 to 1. Of the total population, 47% are married. The population is young with amedian age of 34.8 years. English is the major language spoken by73 percent of the population, Spanish is the second major language spoken by 7% of the population.By observation, a majority of the population is White and African American. There is a heavier concentration of African Americans around Whitesboro Street and a heavier concentration of Caucasian people at the intersection of Whitesboro Street with Oriskany road. Statistics indicate