International Marketing Assignment 2: Ruth Chris

International Marketing Assignment 2 Ruth Chris Author Institution Through the analysis of the six variables, namely beef consumption, population, urbanization rate, GDP per Capita, GDP growth, and beef production, Bahamas emerges as the best country for Ruth Chris to enter. I would highly recommend that Ruth Chris enter Bahamas since the country matches immensely with the requirements of Ruth Chris. One of the requirements for market selection was to consider a country with beef eaters. From the statistics compiled, it is evident that Bahamas has a high proportion of the population, who are beef eaters. Compared to other countries, Bahamas seconds the United States in beef consumption. Since there are a massive number of persons, who consume beef, it implies that Ruth Chris is going to obtain a ready market for beef consumers in the country. Another vital consideration for Ruth Chris is urbanization rate and population. Although the country does not have a high population, the urbanization rate is remarkably high, which revolves at 89. This puts the country at the first rate for consideration. Another requirement proposed by Ruth Chris regards a country, where individuals have high disposable incomes. According to the data provided, Bahamas has a population