Integrated Marketing Strayer Universtiyassignment 4: A Message

Assignment 4: A Message without WordsNameTutor’s Name14/02/2015Craft a message for this image and its appeal to the public on behalf of Benetton.The message going with the picture is ‘Same black and white colors of Benetton. This message will appeal to the public to eradicate racist ideologies and mentality. The appeal touches on the problem of prejudice on the basis of skin color that afflicts some members of society. The picture by depicting a white hand handcuffed to a Black Hand appeals for equality and common destiny of humankind. Having different races handcuffed to each other appeals to the sense of shared destiny that is not by choice and communicates to the audience the idea of tolerance and respect for diversity to promote peace among the human race. The advertisement receivers are moved towards judging situations without paying any attention to the skin color, to respect diversity and tolerance.Define the goal of this campaign and the targeted audience with supporting rationale.The goal of this advertisement is not to create a need in consumers but to raise awareness to sell a cause. In this case