Marketing Plan Outcomes Executive Summary

NameMarketingTutor’s Name29/07/20141. Executive summaryThe outcome of the marketing plan is identification of the values that are important to consumer demographics and to use those values to the company’s advantage by demographic segmentation and targeting. The company will develop a brand based on the demand of the targeted demographics. The liquor will be branded and marketed as a high end product to high income demographics. The company will position the liquor as a status symbol and associate it with sophistication. The marketing outcome is to have consumers wishing to convey an image of status and wealth purchase the liquor. Success in this market strategy will result in a stable revenue stream as up market consumers have stable disposable income. The company will also be able to charge a premium price for the product since they are positioned as goods of ostentation. A stable revenue stream and premium prices will guarantee stable profitability and return on investment. Using this approach the company will create a niche market as a result of which her profitability, return on investment and shareholder return will not be dependent on short-term economic trends