Discussion: Technology Used In Marketing Marketing Research

Technology Used In MarketingMarketing research refers to the process that link the customers or the end users to the marketer through information used to identify and define marketing opportunities and problems. Market intelligence on the other hand is “the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of a business competitor.” Therefore, the use of marketing technology needs not only to be legal, but also ethical. In the case of B2E, the method would be legal but unethical because it violates the privacy of the customers.The best thing to do is to report the issue to the top management, because the impact of the action would have far reaching consequences. Using the information spy, at first the business would gainvery many clients because the spyware would provide accurate marketing information to the company on real-time basis, unlike the methods used by the top competitors, which instead rely on forecasting. Therefore, the spying would put B2E at a better position to respond to the changes in the market, as it strategically targets people who’ve previously bought products like theirs. However, the company would lose most of its clients if its trick is discovered. On