Building Your Marketing Plan Product Grid

Marketing Plan Hair Care Salon Looks By Abstract Marketing is one of the most important aspect of a business. According to Peter Drucker There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. (Peter Drucker, Marketing Management, Phil Kotler). In this report, we have planned to market the service Hair care by opening an Hair Salon in Silver spring, US. We have analyzed different marketing strategies and designed a marketing plan for the same. Introduction US Hair Care Industry The US salon market accounts for approximately 60 billion dollars. Looking stylish, trendy and beautiful is one of the major concerns of the people in US today. Thus, giving a huge opportunity for the salon market to grow as hairs defines a statement of style. Beauty Hair Salon LOOKS will be one stop solution that will allow the entire family to