Hospitality Marketing Management 5th Edition Test Bank Comple

HOSPITALITY MARKETING MANAGEMENT 5TH EDITION TEST BANK - COMPLETE INSTRUCTOR RESOURCE BY REID & BOJANIC (DOWNLOADABLE, VERIFIED QUESTIONS & ANSWERS) 1. The primary focus of the marketing concept is to: a. generate a high level of customer traffic b. push products into the hands of consumers c. satisfy the wants and needs of consumers d. produce a high profit margin 2. Which of the following is not a component of the original hospitality marketing mix? a. product-service mix b. communication mix c. presentation mix d. distribution mix 3. Which of the following traditional marketing mix elements is (are) part of the presentation mix? a. price b. product c. place d. promotion e. a and c 4. Advertising and promotion are elements of the: a. product-service mix b. communication mix c. presentation mix d. distribution mix 5. Which of the following marketing mix variables would directly affect the cost section of an income statement? a. priceb. product c. promotion d. b and c e. none of the above 6. Changes in the profile of residents within a city or given geographic area represent which of the following types of trends? a. economic b. political c. social d. technological 7. A hotel's