Strategic Marketing Management Research Paper

Strategic Marketing ManagementName:Institution:Table of Contents TOC \o "1-3" \h \z \u 1.INTRODUCTION PAGEREF _Toc391189296 \h 41.1Background PAGEREF _Toc391189297 \h 41.2The significance of the study PAGEREF _Toc391189298 \h 51.3Purpose of the Study PAGEREF _Toc391189299 \h 71.4Scope of the Study PAGEREF _Toc391189300 \h 71.5Research Questions PAGEREF _Toc391189301 \h 71.6Justification PAGEREF _Toc391189302 \h 82.LITERATURE REVIEW PAGEREF _Toc391189303 \h 92.1Importance of Strategic Marketing Management PAGEREF _Toc391189304 \h 92.2Strategic marketing management processes PAGEREF _Toc391189305 \h 102.2.1Strategic Marketing Planning PAGEREF _Toc391189306 \h 112.2.2Competition Analysis and planning PAGEREF _Toc391189307 \h 133.METHODOLOGY PAGEREF _Toc391189308 \h 153.1Research Philosophy/Paradigm PAGEREF _Toc391189309 \h 153.2Research Approach PAGEREF _Toc391189310 \h 163.3Research Strategy PAGEREF _Toc391189311 \h 173.4Data Collection PAGEREF _Toc391189312 \h 183.4.1Primary data sources PAGEREF _Toc391189313 \h 183.4.1.1Interview Schedule PAGEREF _Toc391189314 \h 183.4.1.2Questionnaires PAGEREF _Toc391189315 \h 193.4.2Secondary data sources PAGEREF _Toc391189316 \h 193.5Data Analysis PAGEREF _Toc391189317 \h 203.6Validity and Reliability PAGEREF _Toc391189318 \h 203.7Ethical Concerns PAGEREF _Toc391189319 \h 213.7.1Informed Consent PAGEREF _Toc391189320 \h 213.7.2Confidentiality PAGEREF _Toc391189321 \h 223.7.3Acknowledgement and referencing of