Strategic Management Using Knowledge Creation And Strategic Marketing To Boost Competitive Edge For Corporage.

1 UNICAF STRATEGIC DEVELOPMENT STUDENT ID: R1702D2293162 COURSE: MBA CODE: UU-MBA-717 DATE: 15TH SEPTEMBER, 2019 TUTOR: TATIANA GORBUNTSOVA2 Contents INTRODUCTION ............................................................................................................................................. 3 STRATEGIC RATIONALE ................................................................................................................................. 3 Knowledge creation .................................................................................................................................. 3 Learning and knowledge management .................................................................................................... 4 KNOWLEDGE MANAGEMENT TOOLS AND TECHNIQUES ............................................................................. 6 Strategic development .............................................................................................................................. 6 Strategic marketing ................................................................................................................................... 6 Business Sustainability .............................................................................................................................. 7 Competitive edge ...................................................................................................................................... 7 Corporate Change ..................................................................................................................................... 8 CONCLUSION ................................................................................................................................................. 9 REFERENCES ................................................................................................................................................ 103 INTRODUCTION Some perception about knowledge denotes nothing unusual and embedded under pondering strategically, and for decades it has been globally accepted that the recognition and the significance of knowledge in accomplishing and the sustainability of performance of organizational competitiveness are on the increase. Organizations alike acknowledge and admit to being within the community which is knowledge endowed as asserted with Toffler (1990) wherever goods continue in developing, that governing condition is transforming fast, businesses remain vibrant, contenders stay very creative, also with the perpetual invention, the buyer role remains amenable. Most importantly for businesses to maintain and support any competitive edge knowledge management should be key, however, the challenges in considering how knowledge in an organization is explained or defines, identified, created, stored, and how knowledge is shared. According to Dasgupta