Mg628 International Marketing Management

MG628International MarketingManagementName: Maria Lorena IonascuStudent id: 21902590Tutor: Dr. Divya GuptaWorld: 21241Table of ContentsIntroduction ...................................................................................................................................... 4Discussion regarding Market Entry Strategy ................................................................................... 4Option 1: Market Entry with supermarket dealings .................................................................... 4Option 2: Market Entry through Amazon .................................................................................... 5Clarification of the Global Trends and their application in the local environment ......................... 6Trend 1: The coronavirus- New Normal ...................................................................................... 6Trend 2: Rethinking Sustainability .............................................................................................. 6Trend 3: Covid-19- Impact on package food ............................................................................... 8Evaluation of the Country-Specific Communication ...................................................................... 9Conclusion ..................................................................................................................................... 10References ...................................................................................................................................... 11Appendix 1: Segmentation and buyer behaviour ........................................................................... 14Appendix 2: Cultural Insights ........................................................................................................ 142Introduction International marketing is the marketing of services and products outside the brands domesticpeople (Jiang and Richmond, 2023) . It enhances the chance to determine the increase of brandawareness by expanding into a foreign market. The growth of the business in the business byclarifying the chances to investigate the global audience interference by launching Green Chef.The study analyses the market entry strategy for Germany, where strategic approach withsupermarket dealing and entry through Amazon. It clarifies the global trends and theirapplication in the local environment, where the coronavirus and new normal situation is justified.The rethinking sustainability and the Covid-19 impacts on the packaged food of Green Chef alsojustify the business position